Electronics Bazaar - Social media marketing can be a game changer - 0 views
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Electronics Bazaar on 09 Aug 12In response to my last editorial, in which I had pointed out the powerful role social media play in brand building, some of our readers wanted to know more about this new trend. I subsequently came across a report on how B2B marketers are leveraging the social media. According to the study, which is based on research conducted on B2B marketers, the demand for social media websites like LinkedIn, Facebook, Twitter, and others is increasing, and enterprises, large and small, are using the unique applications of these websites to their advantage across all marketing functions.